Founded in 1946, their company designs, produces and markets innovative toys which have outstanding play value and maximum kid-appeal. Their brands include Ant Farm, Back2Nature, Explore It!, Jet Hawks and Farm Fresh. They continually develop exciting new products for these brands and currently have more than fifty products in their line.

Their most famous product is the fascinating Ant Farm brand ant habitat. This universally recognized icon of American pop culture was introduced to a fad-hungry public in 1956 by company founders Milton M. Levine and E. Joseph Cossman. Ant Farm was an instant hit. So far, more than 20 million Ant Farm brand ant habitats have been sold worldwide. Ant Farms have been featured in many network television shows, major motion pictures, newspapers and magazines. In 2000 the Toy Industry Association selected Ant Farm as one of the 100 "Toys of the Century."

The two newest Ant Farm brand products are 50th Anniversary Vintage Ant Farm and all-new Ant Farm Gel Colony. The brand continues to be as popular as ever. Kids today are experiencing the same sense of wonder and discovery that their parents (and grandparents) remember from their childhood Ant Farms.

Lightcast is the first item to be introduced under the Farm Fresh brand. This exciting interactive music lightshow connects directly to any audio device, including iPod and other MP3 devices. It syncs to their favorite music, transforming it into spectacular, pulsating images of color and motion projected on the wall, ceiling or floor.

A flash website demonstrating the experience of using a Lightcast Ipod accessory to enhance the listening experience